HISTORY OF AREM ITALIA SINCE 1979

AREM: HISTORY OF AN ITALIAN FAMILY COMPANY

 Company constitution certificate Ricamificio Enza   Company constitution certificate Ricamificio Enza by Chamber of Commerce of Bologna

1979 – The company born the 31st May in 1979 as an artisan company producing borders, embroideries and giving a personal style service thanks to the big experience of the owner, Bragia Enza. The company was located in Via Marzabotto n.3/B, San Giovanni in Persiceto, Bologna.

 Barudan multihead embroidery machines with 5 colours years 1983  Craft expert embroiderers year 1982 by Ricamificio Enza embroidery factory

Second multihead embroidery machine "ZSK" 1 colour years 1980  First multihead embroidery machine "Marco" 1 thread colour years 1979

1979 -1988 – The company was launched as an artisan company with a range of  1 – 5 embroidery machines, before one color machine, then have been converted at 5 colors machines with automatic thread trimmers cuts. Therefore the number of employees grew from one to six. In 1986 the owner Enza has been supperted by his husband, Angelo Giovannini, an expert accountant man and an excellent production manager. Before the software innovation in 1987, emboidery plants were created outside the company with the help of an external company specialized in “JACQUARD” system, then the rapid technological advances offer the company the possibility to buy GMI STILISTA2000 softwere, and then, the possibility to produce internally embroidery plants. Thanks to this brand new software the quality of embroideries increased, accordingly to the  number of new clients, customers and requests even form high – fashion sectors.

Jacquard carton for set up embroidery on multihead embroidery machines year 1979  Multihead embrodery machines 5 authomatic thread colours year 1983

software innovation GMI Stilista 2000 year 1987  Head office Giovannini Angelo year 1990

1988-1998 – In november 1988 the company moves in via Modena 48, San Giovanni in Persiceto and expand by opening a new building of 700 mq. The next year Monica Giovannini, the young dougther of Enza and Angelo, at only 13 years old  joins the family company dealing with embroidery plants. The following years represents a rapid and great production and business growth for Ricamificio Enza and it reach a significant number of embroidery machines (from six to ten) and employees number growth from 7 to 20 with a production shift of 15 hours work shift. The same year enter the staff the other son of Enza and Angelo, Riccardo, who had just concluded military service and it is ready to actively joins the family company by investing in a brand new commercial department never before created. The same year the first crisis affecting the company, as a result of the collapse of the former URSS, than the competition with East European market and the low-cost labour. In 1993-1994 the crisis half the production and employees became 14. The effects of the crisis were of such gravity that Riccardo thought to move the embroidery production from Italy to East Europe, but fortunally he choose to continue investing in Italian market. This choice was exactly the right way to do to fight this crisis.

First embroidered promotional wear catalogue year 1996 with Monica Giovannini models  Braglia Enza owner & Ghirardelli Ottavia first staff manager production on work year 1991

Ricamificio Enza landscape of laboratory factory full production 1991  Expert staff Barbara Serra on his authomatic embroidery machine year 1992

1991 – In 1991 born AREM srl the commercial company for embroidery plants production and in 1997 sets up AREM DUE srl commercial company for the personalization of hats and caps. The innovative diversification for sectorial distribution was also the best choice to increase revenues, customers and new fields of customization such as workwear,  sportwear and promotional wear.

 Expert staff for embroidery production Gasperini Raffaella year 1992  Expert staff for embroidery caps production Forni Paola year 1996

First catalogue Arem Due Srl customized textile poloshirts, caps, vests, year 1996  Ricamificio Enza embroidery italian factory, landscape year 1989

1998 – 2005 – Thanks to the rapid economic recovery, the company build a new factory and, in December 1998, launches the new headquarters in via Newton 30, San Giovanni in Persiceto. In 2002 , thanks to the entry of the EURO in daily life of European public, Arem starts to participate to foreign sectorial trade fairs such as PSI in Dusseldorf, the most popular trade fair in the world for promotional sector. In 2004 it is decided, accorting to the owners, to unify and unificate the three companies in a single unique one : AREM DUE SRL. During the year 2006 is bought a laser machine for cutting textile applications combined with embroideries. This kind of technology was chosen for elevating the quality of embroideries produced.

Arem new factory for embroidery production 1998  Arem graphic office for set up embroidery construction in the new factory year 1998

Arem craft customization and embroideries on textile , laboratory landscape year 2006  First fairs in Europe-Dusseldorf by Arem Italia 2003

2006-2008 – In those years the increased turnover has allowed the owners to further extend  the company and, on 10 March 2006, they buy the near building with a total surface area of 3000 mq and employees reach the 36 units. This kind of expanision has made possible the enlargement in a new additional business: Municipal and Religious Banners and, moreover, the creations and packaging of  embroidered or printed pennats for associations, clubs and cultural groups and finally, the purchase of digital printing machines, screen printing machines and automatic machine for packaging. But after this positive and earning period, another crisis has been generated by global markets.

New Embroidery machine with big frame for heraldic banners & large format embroideries year 2006  Craft finishing for heraldic banners & embroidered pennants year 2006 

2009 – Due to the crisis AREM choose, from 2009 to 2012, to adopt the strategy to stop its expansion in European markets. After this, in 2013 AREM starts again to offer its services and products in Europe with an aggrassive strategy to support its growth. New trade fairs abroad and a new name  AREM ITALIA SRL to re-lounch and improve the competitiveness of the company.

Arem Italia new textile articles for new fairs and new style  Arem Italia new style for textile customizations & embroideries